Apple to enter the wholesale electricity market?

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That’s right, last week the technology giant filed for permission with federal regulators to sell electricity to consumers on the grid. Apple Energy as it will be known, is mainly intended to feed its own data centers, however, it wants to be able to take surplus power it produces and sell it back to other industrials at market based rates. Apple currently owns or controls generation facilities that qualify for such a task.

As a leading innovator Apple CEO, Tim Cook said, “We take the same innovative approach to the environment that we do with our products.” The Apple mission is to power every one of its facilities using entirely green energy, solar, wind, hydro, and thermal. In 2015, 93% of its energy came from renewable.

Apple says the investment in renewable energy is paying off and they won’t stop innovating as the amount of renewable energy available to them grows.

Who knows? In the near future you might be charging your apple cell phone with apple power.

 

Apple to enter the wholesale electricity market?
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